Kim Kardashian Just Announced Her Own Beauty Line and We Are SHOOK

If the KKW x Kylie Cosmetics nude lipstick set wasn’t enough to satisfy your Kim Kardashian-approved makeup-loving heart, we have some major news for you. Kim Kardashian is launching her own beauty line aptly called KKW Beauty. Yup, this is really happening. Deep breaths, everyone. The mogul just took a break from posting adorable pictures of her children, selfies, and style shots on Instagram to make the big announcement. Without any prior teasers, she Instagrammed a trio of videos that show the numbers 06, 21, 17. The caption for all of them read, “@kkwbeauty.”

If you click over to the account under that name, you’ll find the same exact videos. The bio also connects the dots. It says, “SHOP 06.21.17.” Consider our calendars marked for June 21. (It’s only eight days away, but who’s counting?) The new @kkwbeauty already has 9,963 followers — and counting. Naturally, the brand-new account only follows Kim Kardashian herself. It also has a link to KKW Beauty’s official website. Here, you can sign up for the mailing list, so you can be one of the first people to find out what Kardashian’s new beauty brand holds. As for what we’re hoping for? Our fingers are crossed for a highlighter. Sure, we have a million in our beauty routine already, but none that truly have the Kim Kardashian seal of approval. A contouring kit might be in our future, too.

Could KKW Beauty be what Kardashian was hinting at last month? She did warn us with those little letters in the KKW x Kylie boxes that she has a surprise coming soon. We’ll just have to stay tuned to see if this is what she was referring to. In the meantime, we’ll be imagining our perfect KKW Beauty products — and keep you all updated accordingly.


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