A 22-year-old student is taking H&M to task after she tried on a dress that was several sizes above her normal measurements — and it still didn’t fit. Lowri Bryne turned to social media to share her experience, and her message quickly went viral as it was read by others who have encountered the same scenario.
Lowri, who lives in the UK, posted a series of photos to H&M’s Facebook page to display the off-the-shoulder dress that she tried on in the fitting room. The 22-year-old explained that she is a size 12, and yet she found that a size 16 was so snug on her that she could barely breathe. She added that she even asked a salesperson if they carried the dress in a size 18, and was told that they didn’t have that size available. The salesperson reportedly also told her that “you have to go up a couple of sizes with these,” referring to this particular dress. “A couple?!” Lowri wrote in her Facebook post. “Going up 3-4 sizes surely should make you realize that you need to seriously sort out sizing!”
Soon enough, other shoppers flocked to Lowri’s post to share their own take on H&M’s sizing. Many had similar stories, explaining that they often have to go up several sizes in dresses or pants, and some people even said that they refuse to shop there because of these experiences.
Lowri told Allure that she decided to reach out to the brand to “make them aware that their sizing isn’t just something that they can brush off.” She added: “The fact that I am a [size] 12 and I had to request a size 18 isn’t a usual thing in any shop.” The 22-year-old wanted the company to understand that these experiences certainly can have an impact on shoppers, as proven by the overwhelming response to her post. “I never would have expected that a small complaint over Facebook could have such an impact,” Lowri confessed. “However, it does go to show that this is an issue that has been in need of being highlighted for a long time, and I’m happy to see the support that women and men are giving each other regarding body image.”
H&M released a statement in regards to their sizing. “Our dedicated, in-house sizing department works according to an average of the sizes and measurements suggested by the markets we operate in. H&M sizes are continually reviewed by our in-house sizing department.”
It’s important to note that we are all much more than a number, and that one’s dress size does not dictate their self-worth. Of course, trying on clothes can be a challenging experience — especially for people who struggle with body dysmorphia or eating disorders — and situations like this certainly don’t help. But if there’s one thing to take away from Lowri’s post, it’s that sizes often do not reflect one’s true shape. And, at the end of the day, every body is beautiful.